When it comes to materia management in Final Fantasy VII, it’s crucial to prioritize which materia to equip based on your playstyle and the upcoming battles. Remember to level up your materia by using them frequently in battles. For magic-based characters like Aerith, focus on leveling up magic materia like Fire, Ice, and Lightning. For physical attackers like Cloud, prioritize leveling up support materia like HP Up and Counter. Don’t forget to link compatible materia for added effects, such as pairing Elemental with Fire materia to deal extra damage to ice-based enemies. Experiment with different combinations to find what works best for your party!